HerLife: A Term Life Insurance Product for Working Mothers in China

ideas4action@wharton.upenn.edu Children, IdeaHub, Infrastructure & Economic Development, South-East Asia, Women, Women, Children & Education

The life insurance market for women is large, growing, and underdeveloped. This is particularly true for Chinese working mothers (CWMs) who have a need to protect their children from unanticipated financial risks and enhance their ability to pay for long-term insurance products. The life insurance market growth for CWMs is accelerated relative to other markets: the estimated opportunity is $10.2 …